Preferred Customer Assessment
Understand your supplier relationships. Become a preferred customer.
A scientifically validated assessment platform for measuring supplier satisfaction and preferred customer status. Developed at the University of Twente.
Have an access code? Start your survey.
See how it works
30 seconds that explain the entire platform.
For Buying Firms
Measure, analyse, and improve your supplier relationships
Create surveys in minutes, distribute them to your suppliers, and receive automated statistical analysis with actionable insights. Benchmark your performance against industry standards.
- Scientifically validated questionnaire (10+ dimensions)
- Automated statistical analysis (mean, median, quartiles, BIC)
- Interactive radar charts and subgroup comparisons
- Domestic vs. foreign, high-tech vs. low-tech breakdowns
- Satisfaction matrix with heatmap visualisation
- PPTX, PDF, and SPSS-compatible CSV exports
- Industry benchmarking against peer companies
- Configurable anonymity modes for respondents
- Multi-language support (EN, NL, DE)
Sample Dimension Scores
7-point scale (1=Fully disagree, 7=Fully agree)
How It Works
From survey creation to actionable report in three steps.
Create Your Survey
Select the validated questionnaire template, choose a language and anonymity mode. An access code is generated automatically.
Invite & Collect
Import suppliers via CSV or share the access code directly. Suppliers fill in the survey at their convenience with progress saved automatically. Track participation in real time.
Analyse & Report
Get instant statistical analysis with radar charts, subgroup comparisons, and benchmarking. Download PPTX, PDF, or CSV reports.
For Suppliers
Your feedback shapes the partnership
Being asked to participate in a supplier satisfaction survey is a sign that your customer values the relationship. Your honest feedback helps improve collaboration.
Easy to Complete
10-15 minutes, one dimension at a time. Your progress is saved automatically. Come back anytime.
Confidential
Your individual answers remain anonymous. Only aggregated results are shared with the buying firm.
See Results
Participating firms may share aggregated results back with you, so you can see how the partnership compares.
Supplier satisfaction is a precondition for obtaining preferred customer status — and preferred customers receive better prices, priority access, and more innovation from their suppliers. — Based on research by Schiele, Vos, et al., University of Twente
10+ Validated Dimensions
The assessment covers all critical aspects of the buyer-supplier relationship, developed through years of academic research.
Contact Accessibility
How reachable and responsive is the buying firm?
Growth Potential
Does the relationship offer growth opportunities?
Innovation Potential
Is the buyer open to innovation and joint development?
Operative Excellence
How well does the buyer manage day-to-day operations?
Relational Behavior
Is the buyer fair, trustworthy, and collaborative?
Profitability
Is the relationship economically attractive?
Plus: Support, Development, Involvement, Maturity, Customer Reliability, Customer Satisfaction, and Best Practice Comparison.
Ready to measure your supplier satisfaction?
Whether you want to create a survey for your suppliers or participate as a respondent, the platform is ready.